What Are Cookies and Similar Technologies
Cookies are small text files that are stored on your computer, tablet, or mobile device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our service, and improving our website functionality.
In addition to cookies, we may use similar technologies such as web beacons, pixel tags, local storage objects, and software development kits (SDKs) to collect information about your interactions with our Services. These technologies serve similar purposes to cookies and are subject to the same privacy protections.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled. They enable core functionality such as:
- Authentication Management: Maintaining your login session and account security across page visits
- Security Protection: Preventing cross-site request forgery (CSRF) attacks and other security threats
- Load Balancing: Distributing website traffic across our servers for optimal performance
- Error Handling: Detecting and managing technical errors to ensure service continuity
- Accessibility Features: Remembering accessibility preferences and assistive technology settings
- Language Preferences: Storing your selected language and regional settings
- Shopping Cart Functionality: Maintaining subscription selections and payment process state
- Form Data Protection: Preventing data loss during form submissions and page navigation
- API Rate Limiting: Managing service usage to prevent abuse and ensure fair access
- Session Management: Tracking user sessions for security and performance optimization
Performance and Analytics Cookies
These cookies help us understand how visitors use our website and Services, allowing us to improve functionality and user experience:
- Usage Analytics: Tracking page views, user journeys, and feature usage to optimize our website and Services
- Performance Monitoring: Measuring page load times, error rates, and system performance metrics
- A/B Testing: Comparing different versions of features to determine the most effective user experience
- Conversion Tracking: Understanding which marketing efforts lead to subscriptions and user engagement
- Heat Mapping: Analyzing user interaction patterns to improve interface design and usability
- Error Reporting: Collecting information about technical issues to improve service reliability
- Feature Usage Statistics: Understanding which features are most valuable to users for product development
- Geographic Analytics: Analyzing usage patterns by region to optimize service delivery
- Device and Browser Analytics: Understanding technical specifications to ensure compatibility and performance
- Search and Navigation Analysis: Improving website search functionality and navigation structure
- Customer Journey Mapping: Understanding the complete user experience from first visit to subscription
Functional Cookies
These cookies enable enhanced functionality and personalization features that improve your experience:
- User Preference Storage: Remembering your dashboard layout, notification settings, and interface customizations
- Language and Localization: Storing your preferred language, time zone, and regional format settings
- Customized Dashboards: Maintaining your personalized widget arrangements and display preferences
- Notification Preferences: Remembering your choices for email, push, and in-app notification settings
- Theme and Display Settings: Storing your preferred color scheme, font size, and accessibility options
- Recently Viewed Content: Keeping track of recently accessed reports, optimizations, and system analyses
- Saved Searches and Filters: Remembering your frequently used search terms and filter preferences
- Integration Settings: Maintaining connections to third-party tools and services you've authorized
- Tutorial Progress: Tracking your progress through onboarding tutorials and help documentation
- Workspace Customization: Preserving your personalized workspace layouts and tool arrangements
Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns:
- Targeted Advertising: Delivering personalized advertisements based on your interests and previous interactions
- Campaign Attribution: Tracking which marketing channels and campaigns lead to website visits and conversions
- Retargeting: Showing relevant ads to users who have previously visited our website or used our Services
- Cross-Device Tracking: Recognizing users across different devices to provide consistent experiences
- Social Media Integration: Enabling sharing features and tracking engagement with social media content
- Email Marketing Optimization: Measuring email campaign effectiveness and personalizing email content
- Conversion Optimization: Testing different marketing messages and landing pages to improve conversion rates
- Audience Segmentation: Creating user segments for more targeted and relevant marketing communications
- Frequency Capping: Limiting the number of times you see the same advertisement
- Marketing Attribution: Understanding the customer journey and attributing conversions to appropriate marketing touchpoints
Managing Your Cookie Preferences
You have several options for controlling how cookies are used on your device:
- Cookie Banner Controls: Use our cookie banner to accept all cookies, reject non-essential cookies, or customize your preferences when you first visit our site
- Browser Settings: Most web browsers allow you to control cookies through their settings menu, including blocking, deleting, or receiving notifications about cookies
- Preference Center: Access our cookie preference center at any time to modify your choices and update consent settings
- Opt-Out Tools: Use industry-standard opt-out tools such as the Network Advertising Initiative (NAI) opt-out page or Digital Advertising Alliance (DAA) opt-out page
- Do Not Track Signals: We respect browser Do Not Track signals and will not track users who have enabled this setting
- Mobile Device Controls: Use your mobile device's privacy settings to limit ad tracking and reset advertising identifiers
- Third-Party Opt-Outs: Directly opt out of cookies from our third-party partners through their respective privacy controls
- Global Privacy Control: We recognize and respond to Global Privacy Control (GPC) signals from supported browsers and extensions
- Cookie Deletion: Regularly clear your browser cookies to remove stored information, though this may affect website functionality
- Incognito/Private Browsing: Use private browsing modes to prevent cookies from being stored on your device
- Browser Extensions: Install privacy-focused browser extensions that block tracking cookies and scripts
Third-Party Cookies and Services
We work with trusted third-party services that may place cookies on your device to help us provide better Services:
- Analytics Providers: Google Analytics, Adobe Analytics, and other services to understand website usage and improve user experience
- Payment Processors: Stripe, PayPal, and other payment services to securely handle subscription and billing transactions
- Customer Support Tools: Zendesk, Intercom, and similar platforms to provide efficient customer service and technical support
- Content Delivery Networks: CloudFlare, AWS CloudFront, and other CDNs to ensure fast, reliable content delivery worldwide
- Marketing Platforms: HubSpot, Mailchimp, and other tools for email marketing, lead management, and customer communication
- Social Media Platforms: Facebook, LinkedIn, and Twitter integration for social sharing and authentication features
- Security Services: reCAPTCHA, fraud detection services, and security monitoring tools to protect against threats
- Performance Monitoring: New Relic, DataDog, and other services to monitor application performance and uptime
- Video and Media Services: YouTube, Vimeo, and other platforms for educational content and product demonstrations
- Survey and Feedback Tools: SurveyMonkey, Typeform, and similar services for collecting user feedback and conducting research
- Advertising Networks: Google Ads, Microsoft Advertising, and other platforms for targeted advertising and remarketing campaigns
These third parties have their own privacy policies and cookie practices. We encourage you to review their policies to understand how they collect and use your information.
Cookie Retention and Expiration
Different types of cookies have different retention periods based on their purpose and legal requirements:
- Session Cookies: Automatically deleted when you close your browser or end your session
- Authentication Cookies: Expire after 30 days of inactivity or when you log out of your account
- Preference Cookies: Retained for up to 2 years to remember your settings and customizations
- Analytics Cookies: Typically expire after 24 months, with some short-term analytics cookies expiring after 30 minutes
- Marketing Cookies: Generally expire after 90 days to 2 years, depending on the specific advertising platform
- Security Cookies: Expire after 24 hours to maintain security while minimizing data retention
- Performance Monitoring Cookies: Expire after 30 days to provide sufficient data for performance analysis
- A/B Testing Cookies: Expire after the test period concludes, typically 30-90 days
- Geolocation Cookies: Expire after 6 months to provide location-appropriate content and services
- Third-Party Cookies: Retention periods are determined by the respective third-party providers and their privacy policies
- Consent Management Cookies: Retained for 12 months to remember your cookie preferences and consent choices
Legal Basis for Cookie Processing
Under applicable privacy laws, including GDPR and CCPA, we process cookies based on the following legal grounds:
- Legitimate Interest: Strictly necessary cookies for website functionality, security, and fraud prevention
- Explicit Consent: Marketing, advertising, and non-essential analytics cookies require your explicit consent
- Contractual Necessity: Cookies required to deliver the Services you have requested or subscribed to
- Legal Obligation: Cookies necessary to comply with legal requirements, such as tax reporting or regulatory compliance
- Vital Interests: Cookies used to protect the security and integrity of our Services and user data
- Public Interest: Cookies that support research and development for public benefit, such as improving cybersecurity
- Consent Withdrawal: You may withdraw consent at any time, though this may affect the functionality of certain features
- Consent Records: We maintain records of your consent choices and the circumstances under which consent was obtained
- Age Verification: We do not knowingly collect cookies from individuals under 16 years of age without parental consent
- Cross-Border Transfers: Cookie data transfers comply with applicable international data transfer regulations
Impact of Disabling Cookies
While you can disable cookies, doing so may affect your experience with our Services:
- Login Issues: You may need to re-enter credentials frequently or experience authentication problems
- Preference Loss: Your customized settings, dashboard layouts, and preferences may not be saved
- Reduced Functionality: Some interactive features and personalization options may not work properly
- Performance Impact: Website loading times may increase without performance optimization cookies
- Security Concerns: Certain security features may be less effective without necessary security cookies
- Support Limitations: Our ability to provide technical support may be reduced without diagnostic information
- Content Relevance: You may see less relevant content and recommendations without preference tracking
- Form Re-entry: You may need to re-enter information in forms and contact pages repeatedly
- Language Reversion: The website may revert to default language settings on each visit
- Analytics Gaps: We may not be able to improve our Services effectively without usage analytics
- Marketing Relevance: You may receive less targeted and potentially less relevant marketing communications
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of significant changes through:
- Email Notifications: Direct notification to your registered email address for material changes
- Website Banners: Prominent notices on our website highlighting important policy updates
- In-App Notifications: Alerts within our software about cookie policy changes that may affect functionality
- Version History: Maintaining a changelog of policy updates with clear explanations of changes
- Consent Re-collection: Requesting new consent when changes materially affect how we use cookies
- Grace Periods: Providing reasonable time for users to review changes and update their preferences
- Granular Notifications: Specific notices about changes to particular cookie categories or purposes
Contact Information and Support
If you have questions about our use of cookies, need assistance with cookie settings, or want to exercise your privacy rights, please contact us:
